The architects Santiago Calatrava and Oscar Niemeyer served the artistic team as a source of inspiration - the two great, style-building artists. Niemeyer, who left the rectangular for the first time, who gave his buildings soft, round curves and thus created a completely new architectural style lace front wigs . Dynamically. And Calatrava, who often transfers human movements to his buildings and then speaks very vividly of the frozen movement. Calatrava also works with round but concrete shapes that have their own power.

From architecture to music - dynamics are reflected everywhere. The LA BIOSTHETIQUE hair trend for autumn and winter also shows the power of dynamics. The cuts are in motion and yet concrete, to the point with clear structures and rich colors. The looks that the Artistic Team designed are rather reduced. And yet it is a strong trend, creative and with maximum power. There is nothing playful, not romantic, nothing unclear, mysterious. Nothing that could distract from the structured form. From the power. From the dynamics.
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Spring is getting hot - in terms of hair fashion. With the "Hot Drama" collection, Wella Professionals airs the new looks for spring / summer 2012 and once again demonstrates a feeling for trends. Inspirational looks like those already seen on the international catwalks: the fiery passion of a femme fatale but also the luxurious radiance of a modern muse.